Wicked Craft Co.

For Wicked Craft Co., located at 54 Salem Street in Boston’s North End, We led a complete atmospheric redesign to transform the venue’s identity and set it apart within one of the city’s most competitive dining districts. The concept embraced a bold Adam and Eve theme, breaking away from the traditional North End aesthetic to create an immersive and visually captivating experience. Through rich color palettes, symbolic design elements, and strategic lighting, I reimagined the space into a modern, story-driven environment that aligned with the restaurant’s evolving brand vision. Within a year, the transformation led to a surge in customer engagement, revenue growth, and strong social media presence. Wicked Craft Co. gained recognition in The Boston Globe, Wicked Bites, and Phantom Gourmet, establishing it as one of Boston’s standout dining destinations..

exterior led lighting

exterior led lighting

new signage

exterior remodel

exterior remodel

before exterior remodel

exterior led lighting

old signage

interior before & after here...

after new hand panted mural #1

before vinyl wrap , pixulated and bubbling

after hand panted mural #2 (details)

after hand panted mural #2 (Yearly change) featured in the boston globe

interior before with pole / after- interior tree installation

after interior remodel

interior remodel

before exterior remodel

hanging light decor

company initals in tree

before

after with custom rock wall trophy case

new bathroom after remodel

old bathroom before remodel

before floral wall

after floral wall

custom mirror #1

custom mirror #2

after with custom rockwall pillars

before with plain pillars

custom hand painted paintings

custom made deer head 8 shot holder

custom vine ceiling